Producing Content Every Day

by Chris McGinty of

I’m considering the concept of
producing content every day. This is a concept that many content producers
discuss, and at least a few of them are successful, so maybe it’s worth
listening up.

Let me say that this is not a new
concept to me. You can ask Miguel… if he answers his damn phone. When we were
doing the public access show, I was of the opinion that we should shoot, on
average, three minutes of usable footage every day. The reason to do this was
so that each month we would produce three episodes worth of content that we
could turn into one episode of the best material we had. In truth, part of the
reason is because I enjoy creating, and having a bloated goal helped to push us
to be creative.
In 2011, Nathan and I set out to
have content on the blog every day and we did it for a year. We had guest
writers, but it was primarily Nathan and me. I also enjoyed that time. It was
difficult sometimes to keep up with the workload, but I think we did some good
I think that at some point the
problem for many people becomes motivation – as in what’s your motive? Is
writing every day achieving your motive?
I believe in writing for yourself
first and a potential audience second. I want to enjoy what I write. I further
believe that there should be enough people out there who are entertained by a
reasonable percentage of what I write, and that writing and posting my work can
conceivably create a following for my work. In this way, I think that sometimes
it’s disappointing when you write something that you know is genuinely good,
and no one reads it. That’s where you start wondering if you should just spend
a few more hours at work rather than setting aside time to write a blog post
each day.
Seth Godin has written a daily
blog for many, many years now. His work caught on from this consistency. Maybe
it’s because his message is focused mostly in the same space, and maybe it’s
because he writes shorter material. It’s definitely because he writes good
quality work. The question is whether or not the consistency is just an aspect
of his success, or if it’s the most important aspect. Is it maybe the most
important aspect as long as the work is of good quality?
Seth Godin believes that we
should all write a daily blog, even if the intention of the blog is just as a
record of your thoughts for your own purposes. I agree with that concept. I
like the fact that I can go to Google and search for something I wrote if I
need to use a point, or if I just want to remember when or how something happened.
Gary Vaynerchuk made a point in
one of his videos: “I’ve been producing content every day for thirteen years.
Like, only in the last eighteen months has it gotten to the critical enough
scale where, like, it feels like it’s something different…”
Ok, he deviated from the point a
little bit after that. The point is that it took over a decade of daily content
for him to reach a tipping point where he had what some might consider a
legitimate following.
I think that it can get
discouraging when you don’t see even the initial glimmers of your content
gaining an audience. To be fair, I haven’t spent a decade doing daily content,
but we’ve provided a lot of content.
I think there are a few issues.
The first is that your content has to be good, and the definition of good is
such a hard thing to pin down. The second is that it has to remain consistently
good, not every day has to be good, but overall. The third is that the bigger
the audience that you want the more competition you have.
I think that part of the reason
for writing daily is that you never know when you’re going to write something
good. You never know what thought you might lose if you skip writing for the
day. Also, when you frequently clear you head of all the extra thoughts, it
sometimes allows new thoughts or refined versions of the old thoughts to enter.
I have story ideas from years ago
that haven’t changed in my mind because I either never started them, or I wrote
only so far and stopped. Until I write the next scene of these stories, it’s
unlikely that my brain will present any new information.
If I have any advice that is my
take away from the advice of others on this subject, and my own personal
experience, I think it would be the following: Write every day. If you want to
work into posting every day by starting at once or twice a week then that’s
fine. Get your ideas down as much as you can every day to allow for new
thoughts. Plan on an audience possibly taking a while to form, but push for
continuous growth.
Chris McGinty is a blogger who
plays one on TV. Hmm. I feel like there’s a joke missing. It’s got to be in one
of these folders of all the blog stuff I’m working on.

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